OleHenriksen x TAO Park City

Amidst the buzz of Sundance Film Festival, we transformed a 10x10 footprint within the annual TAO Sundance Party into the ultimate OleHenriksen Après Ski Chalet, unveiling the highly anticipated Après Skin Rich Rescue Crème. This fully custom alpine retreat immersed guests in the world of OleHenriksen, complete with in-world brand ambassadors in custom gear, passing out three signature cocktails inspired by the Glimmer Pout Preserve collection.

Attendees left with a premium gifting suite, featuring a custom tote, puffer toiletries bag, full-sized Après Skin Rich Rescue Crème, all three Glimmer Pout Preserves, travel-sized under-eye cream, and a custom lip popsocket. The night was electric, with special appearances from Post Malone, Lil Jon, JLo, and more, making this one of the most talked-about brand moments of Sundance 2024.